Ecomagination: Driving Sustainable Growth for GE |
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ExcerptsAbout GE
The Launch of EcomaginationAccording to some analysts, GE had not been known over the years as a particularly environment-friendly company. In fact, it was considered for a long time as one of the biggest corporate polluters in the US. Though the company delivered outstanding returns to shareholders, it lagged behind on the social responsibility front... Ecomagination at WorkOn May 9, 2005, Immelt announced the launch of the US$ 150 billion environmental initiative. According to GE's Ecomagination website, Ecomagination is "a business initiative to help meet customers' demand for cleaner and more energy-efficient products and to drive reliable growth for GE."...
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